Appen
All futures go
As a 25 year old AI brand, Appen needed more than a fresh coat of paint. It was time to make strategic moves to strengthen their standing in an ever-evolving market.
Leveraging deep market insights and understanding the pulse of consumers, we reshaped Appen's narrative, offering a more relatable and impactful presence. Through comprehensive brand touchpoints, from visual design to voice and messaging, we ensured Appen wasn’t just another name, but a force to be reckoned with. The revamped brand wasn’t just about aesthetic change—it was about helping Appen redefine its commitment to innovation, excellence, and staying ahead.
This project was in collaboration with Laetro.