Google Year in Search
Expanding audiences with interactive storytelling
At the end of each year for over a decade, Google has released high-profile content aiming to encapsulate the story of human experience through the lens of search trends. Coming out of the 2018 edition, we discovered a key insight that revealed a significant portion of the audience didn’t understand the films were rooted in qualitatively-backed search trends. In other words, there was an entire layer of technological magic that wasn’t connecting with viewers.
Building on that success, we created a subsequent experience less closely tied to the film's content. Later, we significantly expanded the interactive content to include over 200 global insights and added an in-person experience at the Google Store in Chelsea, NYC.
