Google Belonging
Championing the underrepresented
Google has historically been a champion of diversity and inclusivity. The events of 2020 served as a catalyst for Google to redefine and reaffirm its commitments with a message consumers could feel and believe.
We led the creative and content strategy responsible for bringing the Belonging platform to fruition. belonging.google is a digital platform dedicated to highlighting Google’s ongoing work and progress in promoting “belonging” for all users and Googlers. Our efforts resulted in the development of belonging.google and ancillary sites, the creation of the anthem film, and developing a social-first story approach.
